Maddy Woolf is a former professional dancer who now works internationally as a mindset coach. Specialising in Mind/Body treatment, Maddy’s unique blend of coaching techniques were developed from her elite athletic training, and her training in Cognitive Behavioural Therapy, Life Coaching and Counselling. Maddy is the Mindset Coach at ILAB, the in-house wellness programme for The Institute for Spine and Scoliosis, for ASC, supporting patients through life-changing scoliosis surgery,  is the founder and lead practitioner of LifeChanger Coaching, helping people through major life changes, and has coached athletes physically and mentally for 20 years to help them develop their a-game and achieve success.

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The Mental Edge technique was developed as a culmination of her mindset coaching practice. Supported by decades of research and science-led studies, Maddy has seen first hand how a strong mindset can radically improve medical outcomes, performance ability, physical health, and life success. The technique uses concrete exercises, evidence based strategies, and proactive goal oriented frameworks to make tangible changes.